Spotify Strengthens AI Protections for Artists and Producers

Spotify has announced comprehensive new measures to protect artists, songwriters, and producers from AI misuse whilst supporting legitimate creative applications. The streaming platform’s enhanced policies target vocal impersonation, content spam, and establish industry-standard transparency requirements for AI-generated music.

Context and Background

The new protection framework introduces three key measures addressing growing concerns about artificial intelligence in music creation. Spotify’s improved impersonation policy specifically prohibits unauthorised vocal deepfakes, requiring artist authorisation for any vocal impersonation content uploaded to the platform.

The company has invested significantly in preventing fraudulent music uploads to artist profiles, removing over 75 million spammy tracks in the past 12 months alone. This enforcement effort reflects the platform’s commitment to maintaining integrity in its catalogue whilst music payouts have grown from $1 billion in 2014 to $10 billion in 2024.

Spotify’s new music spam filter will identify and tag tracks engaging in manipulative tactics designed to dilute royalty pools, protecting legitimate creators from artificially generated content farms.

Looking Forward

The platform is developing industry-standard credits for AI-generated music, allowing artists to indicate artificial intelligence’s role in track creation. This disclosure system provides transparency for listeners whilst preserving creative freedom for artists choosing to incorporate AI tools responsibly.

These measures position Spotify as a leader in balancing innovation with protection in the evolving music technology landscape. The company emphasises its support for artists’ freedom to use AI creatively whilst actively combating misuse by content farms and malicious actors.

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