Grammarly Rebrands as Superhuman, Launches Integrated AI Assistant

TL;DR: Grammarly has renamed its corporate entity to Superhuman following its July 2025 acquisition of the Superhuman email client. The company announced Superhuman Go, an AI assistant integrated into the Grammarly extension that connects to external applications including Jira, Gmail, Google Drive, and Google Calendar. The rebrand signals Grammarly’s strategic shift toward building a comprehensive productivity suite competing with Notion, ClickUp, and Google Workspace.

Corporate Rebrand

The company previously known as Grammarly adopted the Superhuman corporate identity following its acquisition of the premium email client. Key aspects of the rebrand:

  • Core Product Naming: The Grammarly writing assistant retains its current brand identity
  • Future Acquisitions: The company may rebrand other acquisitions over time, including Coda (a productivity platform acquired in 2024)
  • Strategic Direction: The rebrand reflects ambitions to expand beyond writing assistance into broader productivity tooling

Superhuman Go AI Assistant

The newly launched Superhuman Go AI assistant extends Grammarly’s capabilities through cross-platform integration:

Current Integrations:

  • Jira (project management)
  • Gmail (email)
  • Google Drive (document storage)
  • Google Calendar (scheduling)

Planned Capabilities:

  • CRM data access
  • Internal system integration
  • Context-aware task automation (ticket logging, availability checking)

The assistant operates within Grammarly’s existing browser extension, providing writing suggestions and email feedback informed by data from connected applications.

Pricing and Market Positioning

Individual Plans:

  • Pro: £10/month (approximately, based on $12 annual billing) with multilingual grammar support
  • Business: £27/month (approximately, based on $33/month) including Superhuman Mail access

Competitive Landscape: The rebrand positions Superhuman to compete directly with:

  • Notion (workspace collaboration)
  • ClickUp (project management)
  • Google Workspace (productivity suite)
  • Microsoft 365 (enterprise productivity)

The strategy suggests Superhuman aims to become a comprehensive productivity platform rather than a point solution for writing assistance.

Strategic Context

The rebrand and AI assistant launch represent Grammarly’s evolution from grammar checking tool to productivity ecosystem:

  1. Acquisition Strategy: Following the Superhuman email client and Coda productivity platform acquisitions, the company is consolidating multiple productivity tools under unified branding

  2. AI Integration: Superhuman Go leverages the company’s existing AI capabilities whilst extending them to cross-platform workflows and context-aware assistance

  3. Enterprise Focus: The Business plan pricing and Jira integration suggest targeting corporate customers seeking integrated productivity solutions

  4. Platform Ambitions: The roadmap for CRM and internal system integration indicates plans for deep enterprise software integration beyond consumer productivity tools

Implications for UK Businesses

The Grammarly-to-Superhuman transition reveals several considerations for UK organisations evaluating productivity tools:

  1. Vendor Consolidation Trend: Major productivity tool vendors are pursuing acquisition and integration strategies—businesses should assess whether multi-tool subscriptions may be consolidated under single-vendor platforms

  2. Data Access Implications: Superhuman Go’s cross-platform integration requires granting the AI assistant access to multiple business systems—organisations should review data governance policies before enabling enterprise-wide deployment

  3. Pricing Comparison: At £27/month per user for Business plans, organisations should compare total cost against current spending on separate grammar checking, email, and productivity tools

  4. Lock-in Risk: As vendors consolidate multiple tools under unified platforms, switching costs increase—businesses should evaluate exit strategies and data portability before committing to integrated productivity suites

  5. AI Assistant Maturity: The product launch represents early-stage AI assistant capabilities—organisations should pilot deployment with limited user groups before enterprise rollout

The rebrand signals intensifying competition in the productivity software market, with established players like Grammarly/Superhuman challenging incumbent platforms through AI-powered integration. UK businesses may benefit from increased innovation and competitive pricing, but should carefully assess data governance and vendor lock-in implications.

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