TL;DR

Google has announced Ads Advisor and Analytics Advisor, two AI agents powered by Gemini models designed to automate campaign management and performance analysis. Ads Advisor operates within Google Ads to offer personalized recommendations, create campaign assets, diagnose performance issues, and resolve policy disapprovals with user approval. Analytics Advisor provides conversational data analysis in Google Analytics, generating insights and investigating performance changes. Both tools are rolling out to English-language accounts, with global availability planned for early December.

Opening

Digital advertising complexity and performance pressures have prompted Google to deploy agentic AI tools directly within its advertising and analytics platforms. The announcement marks a shift from passive recommendation systems to agents capable of implementing changes with user approval.

Context: Capabilities and Workflow

Ads Advisor integrates with Google Ads accounts to learn from user interactions over time. For Performance Max campaigns, the agent offers personalized recommendations based on queries like “How can I optimise my campaign for an upcoming seasonal event?” It can apply approved changes directly—such as adding sitelink extensions—transforming suggestions into implemented improvements within minutes.

The agent handles campaign asset creation, generating keywords and assets for Search and Performance Max campaigns based on website context and existing materials. It brainstorms seasonal promotion ideas and suggests headlines and descriptions, functioning as both creative assistant and implementation partner.

For performance diagnostics, Ads Advisor analyses real-time data grounded in business goals. Users can request campaign summaries or diagnose performance drops with queries like “My main holiday campaign just dropped. Can Ads Advisor tell me why?” The agent identifies possible issues and suggests remediation steps.

Policy management represents a practical application—ad disapprovals can halt campaigns immediately. Ads Advisor identifies root causes of policy issues and recommends fixes, with capability to edit ad URLs for user approval in certain cases.

Analytics Advisor operates within Google Analytics properties (both Standard and 360 versions) as a conversational data analyst. It generates performance insights and visualisations from broad queries like “How is my site doing?” or specific requests such as “What have my active users been doing over the last 30 days?” The agent investigates performance changes through “why” questions, helping users understand metric fluctuations without manual report building.

Looking Forward

Both advisors learn from user interactions to personalise analysis and recommendations over time. The agents represent Google’s strategy of embedding AI directly into workflow tools rather than providing separate analysis platforms.

The December global rollout will test whether conversational interfaces reduce the technical barrier for campaign optimisation and performance analysis, particularly for smaller advertisers lacking dedicated analytical resources. Success depends on whether users trust agents to implement changes and whether personalization improves recommendation accuracy sufficiently to justify automation.

Source: Google Blog