TL;DR: OpenAI and Intuit have announced a multi-year strategic partnership with $100M+ agreement bringing TurboTax, QuickBooks, Credit Karma, and Mailchimp directly into ChatGPT. OpenAI’s frontier models will power Intuit AI agents for cash-flow forecasting, tax preparation, and payroll management under Intuit’s privacy and security safeguards. Partnership expands OpenAI’s business customer base beyond 1 million whilst accelerating Intuit’s AI-driven expert platform strategy.

OpenAI and Intuit have entered a strategic partnership that will fundamentally change how consumers and businesses interact with financial management tools. The agreement combines two distinct elements: native integration of Intuit applications within ChatGPT, and deepened deployment of OpenAI models across Intuit’s product suite.

Intuit—the global financial technology platform behind TurboTax, Credit Karma, QuickBooks, and Mailchimp—will leverage OpenAI’s frontier models to power AI agents across its products. These agents will support cash-flow forecasting, tax preparation, and payroll management tasks under Intuit’s established privacy, security, and responsible AI safeguards.

“This partnership combines our most advanced models and global scale with Intuit’s platform capabilities to help everyone make smarter financial decisions and build more secure futures,” said Fidji Simo, CEO of Applications at OpenAI.

Direct ChatGPT Integration for Financial Actions

The partnership will enable users to access Intuit apps directly within ChatGPT, bringing together Intuit’s proprietary financial data and AI platform capabilities with OpenAI’s frontier models. Users will be able to take secure, personalized financial actions without leaving the ChatGPT environment.

For consumers, this integration will enable discovering suitable credit products based on personal financial profiles, receiving precise tax question answers, estimating tax refunds, connecting with tax experts, and taking steps to improve financial position—all within ChatGPT.

“Our partnership combines the power of Intuit’s proprietary financial data, credit models, and AI platform capabilities with OpenAI’s scale and frontier models to give users the financial advantage they need to prosper,” said Sasan Goodarzi, CEO of Intuit.

Business Applications and Real-Time Data Intelligence

For businesses, Intuit’s apps within ChatGPT will surface tailored insights to improve cash flow, automate customer follow-ups, and enhance email marketing effectiveness—all powered by real-time business data. The partnership aims to empower businesses to increase revenue and profitability through more personalized insights with reduced effort.

The integration builds on Intuit’s decade of investment in data, AI, and financial technology expertise, expanding how the company delivers personalized, AI-driven experiences at scale. Intuit will continue leveraging ChatGPT Enterprise across the company to improve employee productivity.

Strategic Positioning and Market Expansion

The partnership positions both companies strategically: OpenAI gains a major financial technology platform partner with established customer relationships across consumer and business segments, whilst Intuit accelerates its AI-driven expert platform strategy through access to frontier models.

Under the agreement, Intuit joins over 1 million OpenAI business customers leveraging OpenAI models to support core products and platforms. The $100M+ commitment signals Intuit’s substantial investment in AI infrastructure as foundational to its platform evolution.

For SMEs, the partnership demonstrates how established financial technology platforms are embedding frontier AI capabilities into core workflows—raising the bar for financial management tool expectations whilst creating new competitive dynamics around AI-enhanced financial intelligence and automation.

The timing aligns with broader enterprise AI adoption trends, as businesses increasingly seek to integrate AI capabilities directly into workflow tools rather than managing separate AI solutions. The partnership’s emphasis on privacy, security, and responsible AI safeguards addresses critical concerns around financial data handling in AI-powered environments.

Source: OpenAI