TL;DR

Research shows over two-thirds of UK creative industry workers believe AI has undermined their job security, with half of novelists worried about replacement. Creative professionals share mixed experiences—from an artist abandoning commissions to a video producer embracing AI-generated content.

Artist Abandons Commission Work

Norwich-based artist Aisha Belarbi, 22, has stopped relying on commissions for income because “people can just generate whatever they want.” As AI-generated imagery improves, she’s diversified into writing instructional books. “This is my livelihood at stake,” she says, noting that non-artists can no longer distinguish AI art from human-created work.

Video Producer Pivots to AI

In contrast, Milton Keynes video producer JP Allard, 67, saw AI as “such a prize” and transformed his business. His company MirrorMe now creates AI-generated “digital twins” and advertisements, replacing “every form of corporate media, without a lot of the production overheads.” Staff who resisted the changes no longer work for him. “The problem is the velocity of change,” he acknowledges.

Musicians Face New Threats

Musician Ross Stewart, 21, discovered his mother had unknowingly sent him an AI-generated blues album—one of 30 albums released by a single “artist” this year. He worries that advertisers using AI music instead of licensing tracks is “removing the exposure and the revenue for potential artists.”

Copywriters Adapt

Copywriter Niki Tibble, 38, returned from maternity leave to find “AI had taken my role.” Smaller jobs like blogs and social media posts had “largely gone.” She now works as a “final check” for companies using AI-generated copy, verifying facts and matching brand tone.

Looking Forward

While some creatives pivot to embrace AI, others emphasise that “people crave authenticity” and want to experience real human creativity. The debate over AI’s role in creative industries continues as the technology rapidly advances.

Source: BBC News