OpenAI Prepares TikTok-Style App for AI-Generated Video Content

OpenAI has developed a stand-alone application for its Sora 2 video generation model that closely resembles TikTok’s interface, according to documents viewed by WIRED. The app features a vertical video feed with swipe-to-scroll navigation and a recommendation algorithm, but exclusively showcases AI-generated content rather than user-uploaded videos.

Context and Background

The Sora 2 app allows users to create video clips up to 10 seconds long using OpenAI’s next-generation video model, with no option to upload content from camera rolls or external applications. The platform includes an identity verification system that enables users to confirm their likeness and use it in generated videos, whilst others can tag verified users and incorporate their appearance into clips.

OpenAI launched the application internally last week, receiving overwhelmingly positive feedback from employees who have been using the tool so frequently that managers have joked about potential productivity impacts. The timing appears strategic, with internal sources suggesting that President Trump’s ongoing TikTok sale negotiations have created a unique opportunity for OpenAI to enter the short-form video market.

The development positions OpenAI to compete directly with Meta’s new Vibes feed in its Meta AI app and Google’s integration of its Veo 3 model into YouTube, as tech giants increasingly focus on AI-generated video content.

Looking Forward

The app represents OpenAI’s attempt to replicate ChatGPT’s transformative impact on text generation within the video space, fundamentally changing how users interact with AI-generated content. However, the platform faces significant challenges, including frequent content generation refusals due to copyright safeguards and ongoing legal battles over alleged copyright infringements.

OpenAI continues addressing child safety concerns through new parental controls and age-prediction tools, though specific age restrictions for the Sora 2 app remain unclear. The company’s cautious approach contrasts with TikTok’s explicit ban on misleading AI-generated content about public matters.

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