OpenAI Launches Sora 2 Video Generator with TikTok-Style Social App

OpenAI has announced Sora 2, an advanced audio and video generation model, alongside a companion social platform that enables users to create and share AI-generated videos in a TikTok-style algorithmic feed. The invite-only Sora app introduces a “cameos” feature allowing users to insert their own likeness into generated scenes, marking OpenAI’s entry into social media.

Context and Background

Sora 2 represents a significant advancement in AI video generation, with improved physics simulation that produces more realistic content compared to its predecessor. The model better understands real-world physics, ensuring objects behave naturally rather than morphing or teleporting to match prompts. For example, if a basketball player misses a shot in a Sora 2-generated video, the ball will realistically rebound off the backboard rather than spontaneously appearing in the hoop.

The Sora iOS app, initially rolling out in the United States and Canada, requires users to upload a one-time video-and-audio recording to verify their identity before using the cameos feature. Users can share access to their likeness with friends, enabling collaborative video creation featuring multiple people. ChatGPT Pro users can access the Sora 2 Pro model without an invite, whilst the social platform remains invite-only at launch.

Looking Forward

OpenAI’s launch of a social platform introduces significant user safety challenges, particularly around non-consensual video generation and abuse of shared likenesses. Whilst users can revoke access to their AI-generated appearance at any time, the company faces similar content moderation issues it has encountered with ChatGPT. The app includes parental controls via ChatGPT, allowing parents to manage infinite scroll limits and algorithmic personalisation, though effectiveness depends on technical knowledge.

The platform will initially remain free to encourage exploration, with monetisation limited to charging for extra video generation during high-demand periods. OpenAI’s algorithmic feed considers user activity, location, post engagement, and ChatGPT conversation history for personalised recommendations, though users can disable ChatGPT data usage.

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