Google’s AI Mode Gets New Agentic Booking Capabilities

TL;DR: Google has expanded its AI Mode search feature with new agentic capabilities that enable users to book event tickets and schedule beauty and wellness appointments directly through search results. The feature searches multiple websites in real-time to match user preferences, representing a significant expansion of autonomous AI functionality in search.

Google is pushing further into agentic AI territory with expanded capabilities for its AI Mode search feature. Users can now book event tickets and schedule beauty and wellness appointments through natural language requests, with the system autonomously searching multiple websites to find options matching their preferences.

How the New Capabilities Work

The feature enables highly specific requests with multiple preferences. For example, a user can ask: “Find me two cheap tickets for the Shaboozey concert coming up. Prefer standing floor tickets.”

The system then:

  1. Searches across multiple ticketing websites
  2. Identifies real-time availability matching the criteria
  3. Presents curated options with direct links to booking pages
  4. Enables users to complete the purchase on the provider’s site

This represents a substantial step beyond simple search results, with the AI acting as an autonomous agent to aggregate and filter information based on user intent.

Building on Restaurant Reservation Success

The new booking capabilities build on AI Mode’s agentic features, which first launched in August with restaurant reservation functionality. That earlier version allowed users to request dinner reservations based on party size, date, time, location, and cuisine preferences—with the system handling the search and presentation of options.

The expansion to event tickets and beauty appointments demonstrates Google’s methodical approach to rolling out agentic capabilities, starting with lower-risk use cases before expanding to additional booking categories.

Availability and Limitations

The new features are available to users in the United States who have opted into Google’s Search Labs experimental programme. Google notes that AI Pro and Ultra subscribers benefit from higher usage limits for these features.

Importantly, Google acknowledges the experimental nature of these capabilities. Whilst the system is “rooted in quality and safety systems,” the company notes the feature “may make mistakes”—a recognition of the challenges inherent in autonomous agent behaviour.

Competitive Context

Google originally introduced AI Mode in March as a direct competitor to services like Perplexity AI and ChatGPT Search. The company has since expanded it to over 180 countries with additional features including Canvas and Google Lens integration.

The addition of booking capabilities represents an escalation in the competition, moving beyond information retrieval to transaction facilitation. This positions AI Mode not just as a search enhancement but as a potential booking intermediary—a role with significant implications for aggregator businesses and direct booking platforms.

Looking Forward

The expansion of agentic booking capabilities suggests Google is testing the boundaries of what autonomous AI can reliably handle in consumer-facing applications. Success with these initial booking categories could pave the way for broader transaction facilitation across additional verticals.

For businesses in ticketing, appointments, and related sectors, these developments highlight the importance of ensuring content is accessible to AI agents and that booking systems can integrate with emerging agentic search platforms. The alternative risks losing visibility in an increasingly agent-mediated booking landscape.

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